About Ideal Provisions
Ideal Provisions is a collaboration rooted in culture, craft, and intention, bringing together decades of lived experience in music and beverage to create products with soul and staying power.
Kevin Smith is an internationally recognized musician, multiple Grammy nominee, and 2017 Grammy Award winner for his work with Willie Nelson on Summertime: Willie Nelson Sings Gershwin. A member of Willie Nelson's Family Band since 2011, Kevin has recorded and performed with artists across generations and remains a prominent figure in the Central Texas music community.
Eric Chastain brings decades of leadership in beverage innovation. Retired in 2024 as President of Jones Soda, Eric has developed and scaled beverage programs for major retailers including 7-Eleven, Kroger, Target, and Walmart. His career includes iconic brand partnerships across music, entertainment, and culture, as well as leading the launch of the Mary Jones cannabis line in 2021.
Together, they are purveyors, guided by taste, culture, and the belief that the best things are meant to be shared.
Ideal Provisions was born from a simple belief: the best products grow out of the rituals people already love. Rooted in music, creativity, and coffee culture, we set out to create low-dose hemp THC offerings that enhance connection, conversation, and presence without asking anyone to change who they are or how they live. We are not here to disrupt the ritual. We are here to stir it.
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